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b2ap3_thumbnail_Photo1.JPGThese past few weeks I have had the opportunity to work with brands such as Monopoly and finish up the signage designs for the Hasbro building I work in. It’s because of this project that I know what’s entailed in a long-term project requiring research, such as the standard sign dimensions, ADA requirements and the like. With just two weeks of my internship left, I can say that the project is in good shape. I will now begin the proofing process with my supervisor and the printing process after that. A few posts back, I detailed the research process as figuring out how many signs I needed and where to place them to the most readable type of arrow. This accomplished one of my goals of learning how to research a project before randomly designing. This helped tremendously in how smoothly the project went.

Some other projects I’ve been involved in are poster/flyer/banner designs for the Community Relations Department at Hasbro. These are usually fun designs aimed at promoting Hasbro or partnership events. I have been blessed to get to know coworkers in other departments, especially Community Relations. I have a special interest in Community Relations because of my education and participation in non-profit public relations at Waynesburg University. It has been wonderful seeing what they and other departments do because I have been able to narrow down my field of interest within graphic design and public relations.

One of many positive experiences that has enforced my worldview of service has been to dedicate everything to the job I am working on. It is extremely rewarding when you put your all into something great and successful. It comes naturally to me to put my time into getting something done right and near perfect. Hasbro also recognizes that as valuable in its employees, and I witnessed personally their “thanking” initiative.

Another awesome experience was being invited to sit with and help the technology operatives at Hasbro’s quarterly State of the Company meeting. I was in charge of running the backup presentations should the main computers fail. I also got to meet the CEO Brian Goldner and listen to the incredibly smart brains behind the entire Hasbro operation, as it were. It was a unique experience that I will never forget. After that, I was also invited to attend the Corporate Communications and Human Resources team luncheon where I met the head of communications at Hasbro. At the luncheon my team and myself were personally thanked for our efforts in a 126-page book about Hasbro that was sent to Fortune 500’s Great Places to Work spot. Hopefully, with the help of the excellent senior designers that I had the privilege of working under, Hasbro will be on the 2014 list of Great Places to Work.

All in all, these last three weeks have been stocked full with incredible experiences that I will remember and reflect on for many years to come. The lessons and simple technical skills have drastically changed the way I now approach designing, and I am fortunate to have learned them here. I will be writing two more posts and then my summer internship at Hasbro will come to an end. However, I will carry the lessons and memories with me into a career after school.

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Last year at this time I was disembarking the Semester at Sea M.V. Explorer in Antalya, Turkey. The next three days were spent soaking up the sun on Turkey’s absolutely gorgeous beaches with an iced mint tea in hand. Fast forward one year, and I’m sitting at my Hasbro desk working with a team leader on what could possibly be one of the biggest portfolio pieces of my career thus far.

It’s not Turkey, but I’d say its better.

Due to the confidential nature of the piece, I cannot disclose exactly what it is. However, I can tell you that it is extremely important to promoting the company’s incredibly positive public image. This is what I love about my majors.

I can promote the company’s mission and positive public relations using graphic design. While the writing in a design is the meat of the message, the artwork is the first impression. You know what they say - “first impressions last.” It’s my job as a graphic designer to make that first impression a good one. From there, the reader/viewer can delve into the writing with the exact mindset and message that we want them to have.

This week also brought the development of another important project. I am now in charge of rethinking and redesigning the main Hasbro building’s internal directional signage. The building itself is the size of a standard city square block.

On account of the size, getting around is difficult without prior directional knowledge. I started my inventory of what signs we already have and where there is a lack of directional signage. I will be working on every aspect of this project from planning to working with the printer to make sure every sign comes out exactly the way I want it. 

Now, seven weeks in to my internship, I have made many friends with coworkers and become very comfortable with the company culture. Spontaneous inner-cubicle Nerf gun wars helped with that (Hasbro and Nerf are Franchise/Partner Brands).  

I look forward to continuing my projects next week and enjoying the holiday weekend, even though I’ll be spending it in Rhode Island and not somewhere off in the Mediterranean.

See you next week.

Brittany Semco is a senior design and public relations major at Waynesburg University.

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The first day of summer not only brought with it more tourists and typical Rhode Island beach traffic, but the further development of my logo project at Hasbro (detailed in my last entry). It seems that after the first two options I make for every design, I hit a major roadblock. See what I did there. It takes some deep thought and usually a fresh start to get to a point where the idea is finally “outside of the box.”

Some research on shapes and typography led me to a place where I could start to process exactly what message the company needed to convey with the logo and an idea that I believed would maximize the name of the entity with its mission and purpose (of which I cannot disclose). 

Because of the helpful nature of Waynesburg University’s professors, I was able to send my advisers and a mentor my logo prototype and get some excellent feedback. From there, I was able to improve the logo more than what I ever expected. Getting this feedback and “peer review” was a necessary step before sending the logo to my supervisor at Hasbro. It probably saved my supervisor a lot of time because now I can give him/her the best option possible.

The logo design process for this particular logo helped me tremendously in the process of another, which was given to me last week. I have already made strides toward what I think is a good option for the team. Time and more thought will tell if that is true.

During these last two weeks I have also had the opportunity to take some short online classes. When I had time between projects, I would take some of these classes and I have already learned more than I thought a video could teach me. I learned the science behind product photography and positioning objects in ways that make sense for say, a catalog or an advertisement. 

I learned about designing online portfolios in preparation for the design of my own to showcase all I have done during this terrific internship. I also learned that different shapes influence the feel of a logo. For instance, a circle conveys the idea of flow and movement, while a square gives the impression of structural integrity and rigidness. So a circle may be good for a medical facility to convey its current and dynamic nature, while an academic institution would benefit from a square logo to show its structured nature.

Most importantly, during these past few weeks I have learned the value of dedication to a project. It may seem that your first idea is awesome, but I promise you, the next one will be better because you have given the subject matter more thought.  Stay tuned for next week.

Brittany Semco is a senior design student at Waynesburg University. 

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b2ap3_thumbnail_IMG_8454R.jpgUpon receiving the acceptance email from my soon-to-be supervisor, I was ecstatic to be selected as the 2014 Corporate Design Studio intern at Hasbro in Pawtucket, RI. The world’s leading toy company and inventor of the first action hero, G.I. Joe, Hasbro’s mission is to provide hope, service and play to all children. It has been four weeks since my first day at Hasbro, and I have already done so much with the company. I have participated in community and employee engagement events, learned how to finish a printed piece of artwork for presentation and was given responsibility of a project for a colleague, just to mention a few.

My first week consisted of getting to know the company. I studied the official Hasbro Brand Guide, familiarized myself with the assets on the servers, created a logo now used on the employee network site and toured the city-block square sized building I work in. This was my “getting to know Hasbro” week. Every intern has to go through it. I met my colleagues, supervisors, lunch-ladies, security guards and all of the people I would be spending my whole summer working with.

By the time week two came, I was very familiar with the people in the studio and my supervisors. I was given the project of creating new room name signs for most of the rooms in two of Hasbro’s main buildings. This entailed the design of the signs and an observatory role in the entire printing process from estimates to final comping.

Week three was when my time in the studio became more familiar and I started to understand the way that Hasbro does things. At this point, I was extremely comfortable in my work environment and becoming more excited to go in to the office each day. This week I started design work for a colleague in the community relations department of Hasbro. I assisted with various small design tasks and became familiar with the corporate social responsibility mission of the company. One project I am currently working on that started in week three is a wall collage depicting the hope, service and play of Hasbro. The knowledge from this project and others is helping me greatly in the thinking of my practicum project for the Department of Communication in the fall.

I am currently in week four and it has, as always, been a great learning experience. I am becoming more familiar with the locations of the content I need for designs and how the design studio operates. One project that is really exciting is the development of a logo for a Hasbro related entity. Due to security reasons I cannot go deeper into what the logo is for, however I will be learning how logos are made. I will be conducting research on color, typeface, shape and other aspects of the logo that will have to match its owner’s mission and purpose.

I look forward to what the summer has in store for this internship and what I can learn to make it worthwhile for Hasbro and my career. It has truly been a joy working at Hasbro these past four weeks.

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