Baston, a journalism major with minors in marketing and public relations, is serving as a summer associate in the Marketing and Communications Department for Clinical Marketing at UPMC.
Baston is creating promotional materials for clinical services and works specifically with emergency/trauma medicine, neurology, neurosurgery, plastic surgery and urgent care. She also interviews former patients about their treatment at UPMC. Among a list of other tasks, she will be planning several marketing initiatives.
The biggest challenge thus far has been familiarizing herself with the medical lingo she has to incorporate into her writing.
“I have to research and learn about every condition, treatment, policy, hospital, doctor and service before I can even have a prayer of writing about it,” said Baston. “It’s awesome – I love getting to learn so much about medicine in addition to what I’m learning about my field.”
More than 5,000 applicants applied for the Summer Associate Program, while only 94 were selected.
“That’s such a small percentage of people to be hired, so I’m so honored and in awe that I am one of them.”
Baston credits Waynesburg for helping to prepare her for this opportunity. As the executive editor of the student-run newspaper, The Yellow Jacket, member of the Society of Professional Journalists and a leading scholar, among other accolades, her experience at the University is what set her apart from the competition.
“I have to be professional, take initiative, work well on a team and communicate effectively,” she said. “I’ve developed all of those skills through all of my WU activities. It’s possible I could be in an elevator with one of our four chief officers at any time, but thanks to WU, I’m not nervous about it.”
Baston talked about how Waynesburg further prepared her for her internship at the healthcare company that is highly involved with the surrounding region.
“The fact that I possess the skills to do my work is a total tribute to being so involved in journalism and having such great instruction at Waynesburg,” said Baston.
Baston’s favorite experience thus far was the Pittsburgh Penguins’ victory parade after winning the Stanley Cup. She and her fellow interns were recruited to pass out posters to fans to promote the “Thank You Pens” initiative.
“Pittsburgh pride is infectious, and I am honored to be a part of an organization that, despite its enormous size and many responsibilities, continuously cares so much for the community and its people,” said Baston.
Along with her daily tasks, Baston also has the opportunity to attend networking events. Working along fellow interns, she is experiencing life in a corporate world and is putting into action what she has learned at Waynesburg.