Mike Maleski came to Waynesburg more than twenty years ago with dreams of being Bob Costas in the sports announcing booth. Searching for a hands-on education, he left Cleveland, Ohio, and found a new dream as a communication major at Waynesburg University.
Now, as vice president of Digital Sales, Marketing and Operations for the Cleveland Cavaliers, Maleski works with the online revenue stream. Joining the team in 2008, he has made the Cavaliers a top five staple in the National Basketball Association for fan engagement, traffic and revenue. His work has created best practices models that other teams in the NBA have duplicated.
Maleski attributes his adaptability and success to his education.
“Waynesburg prepared me well for the real world,” Maleski said. “The University gave me the know-how to adjust and adapt. Waynesburg helped me to strive for more, and it gave me the experiences I needed to develop a strong set of personal and professional values.”
With a personal goal of being the best at whatever he did, Maleski's career reflects his determination and drive. He began his career with Douthit Communications in 1991 and by 1999 was the general manager of WeST LIFE newspaper. Continuing his professional ascension, Maleski joined the Great Lakes Publishing sales staff in 2002 and became the Inside Business magazine publisher in 2003, where his influence allowed sales growth and numerous awards. During his time with Cleveland.com, the website achieved growth in traffic, as well as site expansion, mobile platforms and new email, among others.
“Most would say I've achieved quite a bit since leaving Waynesburg 21 years ago and perhaps that's true,” Maleski said. “I still see much, much more to do still. I learn something new every day, especially in the field of digital innovation.”
In a career featuring a plethora of success, Maleski can identify two of his greatest accomplishments, both dealing with his position with the Cavaliers. For a number of years, he has led the NBA in new media partnership solutions and has been recognized for his work. Additionally, he was named one of the NBA's top new creative executives by Sports Business Journal for the 2009 season, just a year after the organization hired him.
Despite his professional achievement, Maleski still believes that attending Waynesburg helped him find what he needed to succeed.
“Waynesburg is a big part of who I am today,” Maleski said. “The friends I made there are my friends for life, and it was Waynesburg University that brought us together. My success is attributable to the way I was raised by my parents and the strong relationship I've had with my brothers and friends.”
Drawing from his extensive and exciting professional life, Maleski can impart wisdom on students preparing to enter the workforce. He believes in valuing everyone he meets, because one can never be sure when they might reenter your life and have the ability to help you advance in some way. He strives to return every phone call within 24 hours and treat everyone he encounters with courtesy.
“Be willing to roll up your sleeves and work hard in order to move up within the corporate environment. Take risks. Be yourself. Stand up for yourself and your opinions…and align yourself with organizations that value the same things you do.”