Promotion and Portfolios

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Last year at this time I was disembarking the Semester at Sea M.V. Explorer in Antalya, Turkey. The next three days were spent soaking up the sun on Turkey’s absolutely gorgeous beaches with an iced mint tea in hand. Fast forward one year, and I’m sitting at my Hasbro desk working with a team leader on what could possibly be one of the biggest portfolio pieces of my career thus far.

It’s not Turkey, but I’d say its better.

Due to the confidential nature of the piece, I cannot disclose exactly what it is. However, I can tell you that it is extremely important to promoting the company’s incredibly positive public image. This is what I love about my majors.

I can promote the company’s mission and positive public relations using graphic design. While the writing in a design is the meat of the message, the artwork is the first impression. You know what they say - “first impressions last.” It’s my job as a graphic designer to make that first impression a good one. From there, the reader/viewer can delve into the writing with the exact mindset and message that we want them to have.

This week also brought the development of another important project. I am now in charge of rethinking and redesigning the main Hasbro building’s internal directional signage. The building itself is the size of a standard city square block.

On account of the size, getting around is difficult without prior directional knowledge. I started my inventory of what signs we already have and where there is a lack of directional signage. I will be working on every aspect of this project from planning to working with the printer to make sure every sign comes out exactly the way I want it. 

Now, seven weeks in to my internship, I have made many friends with coworkers and become very comfortable with the company culture. Spontaneous inner-cubicle Nerf gun wars helped with that (Hasbro and Nerf are Franchise/Partner Brands).  

I look forward to continuing my projects next week and enjoying the holiday weekend, even though I’ll be spending it in Rhode Island and not somewhere off in the Mediterranean.

See you next week.

Brittany Semco is a senior design and public relations major at Waynesburg University.