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Last year at this time I was disembarking the Semester at Sea M.V. Explorer in Antalya, Turkey. The next three days were spent soaking up the sun on Turkey’s absolutely gorgeous beaches with an iced mint tea in hand. Fast forward one year, and I’m sitting at my Hasbro desk working with a team leader on what could possibly be one of the biggest portfolio pieces of my career thus far.

It’s not Turkey, but I’d say its better.

Due to the confidential nature of the piece, I cannot disclose exactly what it is. However, I can tell you that it is extremely important to promoting the company’s incredibly positive public image. This is what I love about my majors.

I can promote the company’s mission and positive public relations using graphic design. While the writing in a design is the meat of the message, the artwork is the first impression. You know what they say - “first impressions last.” It’s my job as a graphic designer to make that first impression a good one. From there, the reader/viewer can delve into the writing with the exact mindset and message that we want them to have.

This week also brought the development of another important project. I am now in charge of rethinking and redesigning the main Hasbro building’s internal directional signage. The building itself is the size of a standard city square block.

On account of the size, getting around is difficult without prior directional knowledge. I started my inventory of what signs we already have and where there is a lack of directional signage. I will be working on every aspect of this project from planning to working with the printer to make sure every sign comes out exactly the way I want it. 

Now, seven weeks in to my internship, I have made many friends with coworkers and become very comfortable with the company culture. Spontaneous inner-cubicle Nerf gun wars helped with that (Hasbro and Nerf are Franchise/Partner Brands).  

I look forward to continuing my projects next week and enjoying the holiday weekend, even though I’ll be spending it in Rhode Island and not somewhere off in the Mediterranean.

See you next week.

Brittany Semco is a senior design and public relations major at Waynesburg University.

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The first day of summer not only brought with it more tourists and typical Rhode Island beach traffic, but the further development of my logo project at Hasbro (detailed in my last entry). It seems that after the first two options I make for every design, I hit a major roadblock. See what I did there. It takes some deep thought and usually a fresh start to get to a point where the idea is finally “outside of the box.”

Some research on shapes and typography led me to a place where I could start to process exactly what message the company needed to convey with the logo and an idea that I believed would maximize the name of the entity with its mission and purpose (of which I cannot disclose). 

Because of the helpful nature of Waynesburg University’s professors, I was able to send my advisers and a mentor my logo prototype and get some excellent feedback. From there, I was able to improve the logo more than what I ever expected. Getting this feedback and “peer review” was a necessary step before sending the logo to my supervisor at Hasbro. It probably saved my supervisor a lot of time because now I can give him/her the best option possible.

The logo design process for this particular logo helped me tremendously in the process of another, which was given to me last week. I have already made strides toward what I think is a good option for the team. Time and more thought will tell if that is true.

During these last two weeks I have also had the opportunity to take some short online classes. When I had time between projects, I would take some of these classes and I have already learned more than I thought a video could teach me. I learned the science behind product photography and positioning objects in ways that make sense for say, a catalog or an advertisement. 

I learned about designing online portfolios in preparation for the design of my own to showcase all I have done during this terrific internship. I also learned that different shapes influence the feel of a logo. For instance, a circle conveys the idea of flow and movement, while a square gives the impression of structural integrity and rigidness. So a circle may be good for a medical facility to convey its current and dynamic nature, while an academic institution would benefit from a square logo to show its structured nature.

Most importantly, during these past few weeks I have learned the value of dedication to a project. It may seem that your first idea is awesome, but I promise you, the next one will be better because you have given the subject matter more thought.  Stay tuned for next week.

Brittany Semco is a senior design student at Waynesburg University. 

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b2ap3_thumbnail_Tyler-Dapson-photo-for-SAC-blog.jpgBeing a broadcaster takes diligence, preparation and a lot of practicing; you can’t make it in the business if you don’t know the games.

The Waynesburg University broadcasting camp, run by Lanny Frattare, is a wonderfully delightful and easy way to start your career. The camp shows you basics of the business and the basics of how to announce different sports. This experience is an excellent building block.

I know from my experience that I gained a new aspect on how this business works, how much more I can know, and how much preparation is put into each and every single program, whether it is radio play-by-play for the majors or something like a high school football game. No matter what you do, make it look and sound professional, for that portrays a good image of yourself and gives you practice and experience under your belt.

On the topic of being prepared, I began sweating profusely knowing that I had to do baseball play-by-play at the camp, for I knew I didn't know baseball that well, but I knew the basics. I calmed down after I found out that we weren’t going live, that we had a partner, and that, no matter what, the Waynesburg University broadcasting team and my newly made friends had my back.

Speaking of newly made friends, I came to the camp and instantly couldn’t help thinking, “This is going to be super awkward. I won’t get to know many of these people, and I will probably be a loner, or I will be behind in what I know.” That wasn’t the case. The group I went with was great. We all understood that some of us were new, that some people didn’t watch all sports 24/7 and that we would be friends.

Once I got in my room after stepping out of my parents car, I saw that my roommate wasn’t there. At first, I got a little excited because I thought I would have no roommate, but my roommate showed. Hs name was Tanner Widomski, and Tanner and I ended up spending a lot of time hanging out and talking. He was in the same case as I was—he was new in the broadcasting world. So some nights Tanner and I would look over pages and practice together. I honestly couldn’t ask for a better roommate. He and I were just like brothers.

All of us created a relationship with one another. We all talked sports, we all had our favorites, we all had rivals/ teams we hated, yet we all got along. Sometimes there would be heated discussions, yet we all were friends. My favorite thing about this camp was that I can honestly see these guys and girls going out and being broadcasters and announcers. I bet in as little as 10 years one of these kids will be doing the dream, making it happen.

I'd like to thank Lanny Frattare so much for this experience. Thanks, Lanny, for being a great and wonderful role model. Thank you to all the students, staff and professors who joined Lanny.

That’s the Waynesburg experience. It was unbelievable.

-Tyler Dapson
Munnsville, NY

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WCTV, the Waynesburg University student television station, recently earned a bronze award from the 35th annual Telly Awards for its piece titled “The Buzz: November 11, 2013.” 

Waynesburg’s piece stood out among nearly 12,000 entries from all 50 states and numerous countries.  

“The Buzz” is a show that focuses on feature stories in Waynesburg, the nation and the entertainment world. It began in the fall of 2013 under the direction of Kelly Witas, a 2014 communication (electronic media) alumna and former general manager of WCTV.

“This is such a big honor for WCTV,” said Witas. “So many of us put our hearts into these shows, and it’s great to get recognition for that work. It’s also a great end to my college career.”

The winning episode of “The Buzz” featured stories about a 10-year-old boy who suffers from Aspergers, the Boston Red Sox winning the Major League Baseball championship and the Waynesburg University fall play. 

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional and cable television commercials and programs, video and film productions and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.

A prestigious panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition. The Silver Council evaluated entries to recognize distinction in creative work. Entries do not compete against each other but are judged against a high standard of merit.  

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “WCTV’s accomplishment illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production.”

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Contact: Ashley Wise, Senior Writer/Editor

724.852.7675 or awise@waynesburg.edu

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Waynesburg University’s chapter of the Public Relations Student Society of America (PRSSA) will hold its fourth annual PR Week celebration Monday, April 7, through Friday, April 11. This week-long event recognizes the hard work and dedication public relations majors show within the field of public relations throughout the academic year.

PR Week is comprised of high-profile guests who travel to Waynesburg University to speak about their personal wealth of experiences in public relations. Students also receive the opportunity to network and gain further insight into the industry.

The week will include an alumni and sports panel, a Mini Bateman Competition and a Communication Carnival. In addition to those events, four speakers will discuss PRSA National Board, blogging, healthcare public relations and marketing communications.

Geri Evans, MA, APR, PRSA Board Member
Evans is an experienced public relations professional, public speaker, presentation coach, writer, consultant, educator and business owner. As the president of the Evans PR Group, she has counseled clients extensively in the areas of message development, media training and presentation skills, among others. 

Cooper Munroe, Co-Founder of the Motherhood.com
The Motherhood is an award-winning web network. Munroe was recently named one of the top 10 “Power Moms” on the web by Parents Magazine. The Motherhood campaigns are known for being smart, original and creating huge impact on moms across the country.

Jaime Dray, Marketing and Communication Specialist for ARDEX Americas
Dray is an experienced and innovative public relations professional and an enthusiastic social and digital media specialist. With more than seven years of experience, she has worked for regional marketing agencies as well as national nonprofits and corporations. ARDEX is the world’s foremost manufacturer and distributor of premium floor installation products. 

Joy Eggleston, Senior Public Affairs Officer at Southwest Regional Medical Center
Eggleston serves as the Public Affairs Officer in the healthcare sector of public relations. She will bring a dynamic view to PR Week through speaking on behalf of healthcare in public relations.

Under the supervision of Richard Krause, chair of the Department of Communication and Chapter advisor, PR Week was founded and developed extensively to reward students for their year-long work ethic and to provide essential learning opportunities outside of the classroom setting. Krause originally designed the week with the help of students and now relies on them to assist in contacting and introducing speakers, coordinating facilities and performing evaluation measures.

“The programs are designed to give our current students knowledge of the public relations industry,” Krause said. “We have a very strong list of speakers and the range is intentionally diverse. The speakers will provide students with insight about agency, healthcare, corporate and energy fields of public relations.”

PRSSA would like to invite any Waynesburg University student, particularly those studying advertising, marketing and business, to participate in the week’s events. PR Week focuses on informing those who are interested in learning more about the field and networking with various professionals.

Waynesburg University’s PRSSA Chapter enhances the education of public relations students by advocating rigorous academic standards, creating valuable networking opportunities and enriching professional development within the field. As an affiliation with its parent chapter Public Relations Society of American (PRSA), the PRSSA chapter of Waynesburg University gains tools to support advocacy from the society and encourage individual leaders to adopt their own initiatives to support their communities.

For more information, contact Richard Krause at 724-852-3240 or by e-mail at rkrause@waynesburg.edu.

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Contact: Ashley Wise, Communication Specialist
724.852.7675 or awise@waynesburg.edu

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