Subscribe to this list via RSS Blog posts tagged in communication news

Waynesburg University’s Chapter of the Public Relations Student Society of America (PRSSA) was chosen to participate in Ketchum’s global initiative, Mindfire!

Ketchum is a full-service public relations agency with more than 130 offices in 70 countries that specialize in brand management, corporate communications and public relations. The company, which was named as one of the world’s top five public relations firms, is globally headquartered in New York City, and represents 19 of the world’s top 50 brands.

Mindfire! is Ketchum’s exclusive, award-winning initiative, driven by the advice of Thomas Edison, “to have a great idea, have a lot of them.” Mindfire! acts as a crowdsourcing platform, allowing both undergraduate and graduate students to work directly with the organization’s prestigious clients, including Polaris, 7-Eleven, Delta, Cottonelle and IKEA.

“Working with Ketchum and its well-known client list is an amazing opportunity for Chapter members to gain real-world public relations experience and exposure in the field,” said Richard Krause, chair of Waynesburg University’s Department of Communication and faculty adviser to Waynesburg’s Chapter of PRSSA. “Being chosen to participate in Mindfire! is a true honor, and I am excited to see where this partnership will lead.”

Each year, 40 of the world’s top colleges and universities are chosen to participate in the Mindfire! initiative. Students at the chosen colleges and universities are provided with challenge prompts via an online profile system. After reading each prompt, students can submit ideas and solutions for review. For each challenge, one winner is chosen and issued a prize.

In return for their ideas, students participating in Mindfire! are provided with points, which lead to incentives, including career counseling, gift cards, job and internship postings, workshops and webinar access. Points are issued for various actions, such as winning a challenge, submitting an idea, and commenting on and promoting others’ ideas.

“Beyond exposure and prizes, Mindfire! positions students to create fresh and original ideas without boundaries or fear,” said Ronald Tolson Jr., manager of Mindfire! “Sometimes what we may deem as a crazy idea, could be the best solution. We tell students that it just takes one unique idea to change the world.”

For more information about Waynesburg University PRSSA and its participation in Ketchum’s Mindfire! iniative, please contact Megan Bayles, president of Waynesburg University’s PRSSA Chapter, at bay2547@student.waynesburg.edu.

# # #

Ashley Wise, Assistant Director of University Relations

724.852.7675 or awise@waynesburg.edu

Hits: 1372

b2ap3_thumbnail_ConferenceLogoJPEG.jpgWaynesburg University’s Chapter of the Public Relations Student Society of America (PRSSA) will host a regional conference Friday, April 8, through Saturday, April 9, 2016. The event, which will take place on Waynesburg’s campus, will afford attendees the opportunity to network with public relations professionals and expand their knowledge of the field.

“Caffeinate Your Career,” the slogan defining Waynesburg PRSSA’s regional conference, symbolizes stimulating your career to ensure success in the professional world.

“It [the theme] is intended to play off of the running joke in PR: that we all run on coffee due to the demands of our positions,” said Samantha Peer, senior public relations major and co-director of the regional conference. “Within the event, we plan to incorporate coffee-themed speakers and favors, as well as a community outreach initiative centered around coffee.”

PRSSA chooses approximately 10 of its chapters to host regional conferences each year. Chapters interested in hosting a regional conference must submit a bid form to PRSSA Headquarters outlining the conference’s budget, logistics, promotion plan, schedule and theme. Bid forms are reviewed and chapters are chosen by PRSSA Headquarters, as well as its national president and vice president of regional conferences.

“The process of bidding for the regional conference was challenging and nerve wracking, but exciting at the same time,” said Peer. “Basically, when bidding, you are planning everything, start to finish, so that your Chapter presents itself as though it is prepared to take on this large responsibility.”

Richard Krause, chair of Waynesburg University’s Department of Communication and faculty adviser to Waynesburg’s Chapter of PRSSA, expresses his excitement to host a regional conference, as it will recognize the hard work and dedication of the institution’s public relations students.

“Hosting a regional conference has been one of our Chapter’s goals since its inception, and now, just five short years later, we are fulfilling that objective,” said Krause. “This is a large feat, especially since we are the smallest university that was chosen to host a conference. However, I have confidence in our students and their abilities to execute a well-planned, professional event.”

For more information about Waynesburg University PRSSA’s regional conference, “Caffeinate Your Career,” please visit info.waynesburg.edu/caffeinateyourcareer.

# # #

Ashley Wise, Assistant Director of University Relations

724.852.7675 or awise@waynesburg.edu

Hits: 1972

Posted by on in News

b2ap3_thumbnail_IMG_0063-2.jpgMegan Bayles, senior public relations major from Carmichaels, recently earned the Public Relations Student Society of America (PRSSA) National Gold Key Award.

The National Gold Key Award is the highest individual honor bestowed upon members of PRSSA, and is given annually to seniors that excel in their academic study of public relations, have pursued ambitious professional development opportunities and are leaders in their PRSSA Chapter.

“I feel extremely honored to be a recipient of the National Gold Key Award,” said Bayles. “As one of PRSSA's highest honors, I feel as though all of my hard work is being rewarded; however, the notoriety and prestige of this award not only celebrates my hard work, but it also represents the amazing public relations program Waynesburg University has to offer.”

To be eligible, applicants must have held a PRSSA leadership position, completed at least one public relations internship, have a GPA of at least 3.4 in their major and intend to become a PRSA Associate Member within one year of graduating.

Bayles, Waynesburg University’s first recipient of this award, met all of the requirements for this award. She serves as Waynesburg University’s PRSSA Chapter President and has interned at the Intermediate Unit 1, a regional educational agency located in Coal Center, as well as at Elias/Savion, a marketing and public relations agency, located in Pittsburgh.

“Megan is very deserving of this recognition,” said Richard Krause, chairperson of the Department of Communication and faculty adviser to the Waynesburg University PRSSA Chapter. “She is a very effective leader who invests so much time in the Chapter.”

This is not the first time Bayles has received national attention for her work as a public relations student. Last fall, Bayles received first place in the Betsy Plank PRSSA Scholarship competition, an award granted annually to students that demonstrate dedication to the field, practical experience, academic excellence and proven leadership.

Bayles’ award is indicative of Waynesburg University’s PRSSA Chapter’s continued success amongst other chapters.

“Megan's receipt of this award is another acknowledgement of the rapid development of the chapter from a local entity to one that now receives national recognition,” said Krause. “It indicates that we are certainly competitive with other larger, successful national chapters, and it should encourage other members of the Chapter to pursue their dreams and aspirations with renewed vigor.”

Bayles received a plaque in recognition of her award and was honored at the PRSSA National Conference in Atlanta November 7.

# # #

Ashley Wise, Assistant Director of University Relations

724.852.7675 or awise@waynesburg.edu

Hits: 1980

b2ap3_thumbnail_Chad-Sherman.jpgThe Newspaper Research Journal (NRJ), the official academic publication published by the Newspaper Division of the Association for Education in Journalism and Mass Communication (AEJMC), has recently accepted the works of Waynesburg University Department of Communication professors Dr. Chad Sherman, Ph.D., and Brandon Szuminsky.

Sherman, assistant professor of communication, and Szuminsky, instructor of communication, co-authored a study, “Variation in the Media Agenda: How Newspapers in Different States Covered the ‘Obamacare’ Ruling.” The literary work investigates the substantive differences in the media agenda of the 2012 Supreme Court ruling on the Affordable Care Act, as represented by newspaper front page coverage, with emphasis on differences in coverage between “red” and “blue” states.

“The NRJ is a well-regarded journal in the journalism research field and being published in it is quite an honor,” said Szuminsky.

AEJMC is a nonprofit organization of more than 3,700 educators, students and practitioners from around the globe. It is the oldest and largest alliance of journalism and mass communication educators and administrators at the college level.

Sherman noted the publication of this study helps further establish Waynesburg University as an institution conducting valuable research.

In addition to their literary news, both professors were elected to the Newspaper and Online News Division (NOND) of AEJMC.

As web editor, Sherman will maintain NOND’s website as well as work with fellow executive board members to help promote AEJMC and NOND. He will also help manage the Association’s social media channels and its overall visual brand.

As co-chair of professional freedom and responsibility, Szuminsky will work to improve the way professionals do their job through training sessions, presentations and research. 

Sherman holds a bachelor’s degree in communications media, a master’s degree in adult education and communication technology, and a Ph.D. in communications media and instructional technology from Indiana University of Pennsylvania. In addition to a bachelor’s degree in communication and master’s degree in organizational leadership from Waynesburg University, Szuminsky is a doctoral candidate at Indiana University of Pennsylvania, where he is studying communications media and instructional technology. b2ap3_thumbnail_Brandon-Szuminsky.jpg

AEJMC’s mission is to promote the highest possible standards for journalism and mass communication education, to cultivate the widest possible range of communication research, to encourage the implementation of a multi-cultural society in the classroom and curriculum, and to defend and maintain freedom of communication in an effort to achieve better professional practice and a better informed public.

# # #

Ashley Wise, Assistant Director of University Relations

724.852.7675 or awise@waynesburg.edu

Hits: 1622

Posted by on in Alumni

Amy Mina, a 2011 Waynesburg University alumna, has recently been promoted from writer to associate producer for “The Intelligence Report with Trish Regan” on the Fox Business Network in New York City.

In her new position with the daily afternoon television program, Mina’s responsibilities include writing spontaneous scripts, designing graphics for air, providing in-depth research for the on-air talent, producing segments and packages in the field as well as working closely with the producer of the show.

Landing a job as a production assistant for Fox News’ sister network immediately after graduation, Mina cited her perseverance to become successful in a field she was passionate about. She maximized her networking abilities and knowledge of the field to climb the ranks in the media industry – both of which she acquired from her education at Waynesburg University.

“Not only did the Department of Communication at Waynesburg fully prepare me for the workforce, it gave me a necessary edge over the competition,” said Mina, who has a bachelor’s degree in communication and a minor in business. “With a limited number of openings, networks really want to see college candidates with a working knowledge of TV production, script writing, current events, and more importantly, a willingness to learn.”

Reflecting on her Waynesburg experience and the numerous hands-on opportunities the Department of Communication afforded to her, Mina provides current students with some advice:

“Find your passion and pursue it relentlessly! Know your field, network constantly, outwork your peers and always go above and beyond in the workplace.”

Hits: 1302