While at the Public Relations Student Society of America’s (PRSSA) 2016 National Assembly in Austin, Texas, Jordan Mitrik, senior public relations major and Chapter vice president of Waynesburg University PRSSA, participated in and was awarded first place at the “Day-of Competition.”
“I was in complete shock that we won,” said Mitrik. “I was confident in our presentation and knew my team had some really innovative ideas, but I knew all the Day-of partici-pants were really strong and we had some pretty big competition. I was extremely excited and it was a great start to a fantastic National Assembly!”
The “Day-of Competition” is an annual contest that takes place at the PRSSA National Assembly. Those who register are placed in groups with students from other colleges and universities. Each group, based on the prompt given, must work together to develop a public relations campaign for the competition’s client.
At the end of one hour, each team presents its campaign to a panel of judges, composed of current public relations professionals. After deliberation, a winning team is chosen to receive certificates, as well as a monetary prize. Winners are announced and presented their prizes at the National Assembly’s opening ceremony.
“Participating in the Day-of Competition exposes PRSSA members to a competitive en-vironment and allows them to work with fellow public relations practitioners with whom they are not familiar with,” said Mitrik, who is also firm director of Red Brick Communi-cations, the University’s Nationally Affiliated student-run public relations firm. “It really aids in strengthening your problem-solving skills and your ability to work with a team under pressure. As future professionals, these are all invaluable skills to possess.”
This year, participants were responsible for creating a year-long promotional plan for the United States Tennis Association that would advertise tennis as a sport for all ages. This promotional plan was to include all communication and advertising efforts, as well as demonstrate adherence to a $2,500 budget.
Fellow Waynesburg University PRSSA chapter members Megan Bayles and Maura Fenske also participated in the Day-of Competition.
This year’s Day-of Competition winning team consisted of seven students:
- Brooke Tait, Brigham Young University
- Emily Cristales, California State University, Dominguez Hills
- Krista Watson, Loyola University Chicago
- Mariana Roldán Carlos, Universidad de Medellín
- Erica Everett, University of South Florida
- Elizabeth Frattarole, West Virginia University
- Jordan Mitrik, Waynesburg University
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Ashley Wise, Assistant Director of University Relations
724.852.7675 or firstname.lastname@example.org