Department of Communication
Richard L. Krause, M.A., M.S.J., Chair
Majors
Overview
The advertising major at Waynesburg University is designed to examine the complex issues related to the support industry that drives much of the mass communication activity in a consumer economy. To study advertising is to study the cultural and societal factors that influence consumer behavior.
The objectives of the advertising major are to advance student skills in the areas of writing, speaking, and researching; to provide students with technical knowledge in the fields of advertising, public relations, and marketing; to develop students’ critical thinking skills so that they become responsible producers and thoughtful consumers of media; and to prepare students for graduate study in fields related to advertising.