Advertising Major

Note: In addition to completing the following required courses, students must fulfill the General Education Requirements. Major requirements and/or General Education Requirements may be changed by official action of the faculty.

Under “Recommended Sequence” below, a number indicates the year during which it is recommended that the course be taken (i.e., 1-first year; 2-second year, etc.); a letter indicates that the course should be taken during a particular semester (i.e., F-Fall; S-Spring). This is a recommended sequence which will be individualized based on the course rotation schedule and in consultation with the faculty advisor.

Communication Core

Department	Course Number	Credits	Course Title	Recommended Sequence Year/Semester
COM	105	3	Understanding Media	1
COM	109	3	Multimedia I	1
COM	126	3	Principles of Design	1
COM	209	3	Photography I	2 or 3
COM	211	3	News Writing and Reporting	2
COM	228	3	Business and Professional Speaking	2 or 3
COM	317	3	Communication Law	3
COM	326	3	Social Media Production	3 or 4
COM	329	3	Cross Cultural Communication	3F
COM	465	3	Internship	4
COM	466	3	Practicum	4F

Advertising Core

Department	Course Number	Credits	Course Title	Recommended Sequence Year/Semester
COM	110	3	Fundamentals of Television	1S
COM	137	3	Introduction to Public Relations	1S or 2S
COM	237	3	Public Relations Writing and Production	2S or 3S
COM	308	3	Document Design	2 or 3
COM	339	3	Creativity Theory and Practice	3S or 4S
COM	399	3	Public Relations Research	3F or 4F
MGT	205	3	Principles of Management	2 or 3
MKT	205	3	Marketing	2 or 3
MKT	207	3	Integrated Marketing	2 or 3
MKT	305	3	Sales Management	3 or 4

There are 63 credits required for this major. Prerequisite courses may be necessary and the General Education Requirements must be completed.