Gordon McClung
Chairperson for the Business Administration Department and Professor of Marketing
Biography
Chair of the Department of Business Administration, Gordon McClung received the Lucas Hathaway Teaching Excellence Award in 2014. Dr. McClung’s work includes customer value analysis, statistical techniques, and economic impact and feasibility analysis.
Education
B.S.B.A., M.B.A., West Virginia University; Ph.D. in Marketing, University of Pittsburgh