Waynesburg University recently launched an all-new, mobile-first website, Waynesburg.edu.
Waynesburg.edu is the number one marketing tool that we have to showcase our University’s offerings in one place.”
“Our site needs to appeal to a broad audience, be user friendly and provide an authentic look at life on our campus,“ said Stacey Brodak, vice president for institutional advancement and university relations. “We utilized numerous focus groups to test message, functionality, authenticity, accuracy and graphic appeal.“
Geared primarily toward prospective students, the new site offers a user-friendly, authentic look into various aspects of Waynesburg University. As a dependable and trusted resource for the campus community and beyond, Waynesburg.edu also features a community section that highlights opportunities for community members.
The website redesign project was completed in conjunction with the launch of a new marketing initiative, GROW. The project resulted in a fresh, clean design that coordinates with the visual elements and imagery of the GROW campaign.
“Our site is built upon a new content management system which provides us the opportunity to easily make changes to the content and how it appears,” Brodak said. “We believe that our inclusive process resulted in a great outcome and we are excited to continue to manage content that provides great information to potential students and the public.”
About Waynesburg University
Founded in 1849 by the Cumberland Presbyterian Church, Waynesburg University is located on a traditional campus in the hills of southwestern Pennsylvania, with three additional sites located in the Pittsburgh region. The University is one of only 22 Bonner Scholar schools in the country, offering local, regional and international opportunities to touch the lives of others through service.
Explore the new site
The new Waynesburg.edu features a ton of fresh content - check out some of our favorite pages today!