Marketers bring a strategic skill set to any business or nonprofit environment.
They can identify, select, develop, and determine the price of a product, select a distribution channel to reach the customer, and create and implement a successful promotional strategy. As a marketing major, you’ll learn how to do all of this while earning a Bachelor of Science in Business Administration.
In both classroom and professional environments, you’ll also gain an understanding of the workings of the marketplace, including marketing management, consumer behavior, research, retail best practices, sales, and advertising. Internships in marketing agencies or corporate settings are also available, helping you secure valuable experience and career opportunities.
The Integrated BSBA/MSA program at Waynesburg University enables students to gain an edge in today’s fiercely competitive job market. The innovative program’s 160-credit curriculum allows eligible students to obtain both a Bachelor of Science in Business Administration and a Master of Business Administration within a streamlined five-year time period.
Receive hands-on resources
Business students have the advantage of all resources offered in Hanna Hall, such as our advanced computer labs and The Waynesburg University Trading Room. Through these resources and more, you'll have the opportunity to gain valuable hands-on experiences.
The Department of Business Administration at Waynesburg University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA.
View the academic catalog to further explore the curriculum.